Watson Interactive Group
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Case study · Promotional products supplier

MakanaLine: a wholesale platform built on proven code, moved to modern servers.

MakanaLine is an ASI- and SAGE-listed supplier of drinkware, bags, blankets, beverage insulators and USA-made products. We built and run the wholesale site their distributors order from.

makanaline.com
MakanaLine wholesale site with product search, categories and a featured stemless wine glass in 11 colors
Product categories, search, specials, artwork specs and ordering terms for distributors.
“Tony has been great working with over the years. One of the things I appreciate most is that everything just works. On the rare occasion something does come up, he is always quick to figure it out and get it taken care of. It’s nice having someone we can count on without having to worry about the website.”
Brandon Greaney, Makana Line

The supplier

MakanaLine sells through promotional products distributors, and new items often come in many colors. Distributors need to find an item fast, see what it costs at their account’s pricing, and get artwork specs and terms without a phone call.

Instead of starting from scratch, we built MakanaLine on the same platform that runs Liqui-Mark’s distributor site. MakanaLine got a proven, tested base on day one, and improvements to the shared platform can reach both.

What we built

A wholesale site for distributors and the back office behind it.

Catalog and search

Product categories, search, specials, videos, artwork specs and ordering terms, all managed by MakanaLine’s team from the admin.

Account-level pricing

Distributors see the pricing that applies to their account.

Inquiries inbox

The contact form saves every message first, then emails the team, and records whether that email went out. The admin has an Inquiries tab with search, archive and CSV export. In November 2026 we added quiet bot checks, so spam is set aside instead of emailed.

How we keep it running

We host it, watch it and fix it. The owner texts us when something needs to change.

Is your site quietly costing you orders?

For $300 we go through your whole site and send a short, prioritized list of what to fix within 5 business days. Hand it to your own web person or have us do it.

Next case study: Liqui-Mark →