Liqui-Mark: live shipping quotes and an inquiry inbox that never drops a lead.

Liqui-Mark has made and imported pens, pencils and markers for over 50 years. We build, host and run both of their websites: the retail storefront and the site their promotional products distributors order from.

Get a site check-up → Visit the distributor site ↗

Liqui-Mark distributor site with product search, categories and new colors — The catalog distributors search, quote and order from.

“Tony has created a site that helps represent our company and brand. Providing the support we need to manage, change and evolve our web footprint for the needs of our business. He is knowledgeable and great to work with.”

Josh Goodelman, President, Liqui-Mark

2 sitesRetail storefront plus the distributor site, on one shared codebase
UPS + FedExLive shipping quotes on the product page, carton by carton
Saved firstEvery inquiry is stored before any email goes out
No ad trackersPrivate, first-party analytics on their own server

liquimark.com

Liqui-Mark landing page for retail and promotional products

liquimark.com: retail and commercial products on one side, promotional products on the other.

The supplier

Liqui-Mark sells two ways: to stores and consumers, and through promotional products distributors who imprint their pens and markers with a client’s logo. Distributors want the same things from every supplier: a catalog they can search, real colors, real prices, and a fast answer to “what will shipping cost?”

Before the calculator, that last question meant an email and a wait. Now a distributor enters a quantity and a ZIP code on the product page and sees UPS and FedEx options right there, priced the way Liqui-Mark’s own team would quote them.

What we built

Everything a distributor touches, plus the admin Liqui-Mark’s team works in every day.

Shipping calculator

Live UPS and FedEx rates on the product page. It works out how many cartons an order ships in and applies Liqui-Mark’s own pricing rule, so every distributor gets the quote a rep would give. It covers nearly every product in the catalog.

How a quote works

A distributor enters a quantity and a ZIP code on the product page.
The site works out how many cartons the order ships in.
UPS and FedEx options appear, priced with Liqui-Mark’s own rule.

Inquiries inbox

Every contact form message is saved before any email is sent, then shown in the admin with search, archive, repeat-contact flags and a CSV export. If email ever breaks, the inquiry is still there.

Private analytics

We replaced Google Analytics with first-party analytics on their own server and rewrote the privacy notice to match. Visitors aren’t tracked by ad networks, and the numbers still come in.

Catalog and admin

Searchable catalog, categories, new and featured products, flyers and a digital catalog, managed by Liqui-Mark’s team from one admin.

How we keep it running

We host it, watch it and fix it. The owner texts us when something needs to change.

Email is watched. A check confirms every few hours that the inquiry email can still be sent, and each inquiry records whether its email went out. If it stops, we hear about it the same day.
Current servers. In October 2026 we moved both sites onto new servers with current, supported software.
Security reviews. We review the sign-in, admin access and search code and fix what we find, on both sites at once.
Deploys with a safety net. Every update is checked automatically after it goes live, with the previous version ready to restore.

Is your site quietly costing you orders?

For $300 we go through your whole site and send a short, prioritized list of what to fix within 5 business days. Hand it to your own web person or have us do it.

Get a site check-up →

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